b5.ly Business Portal — Terms & Conditions (B2B)
Effective date: 1 January 2026
These Terms & Conditions (“Terms”) govern access to and use of the b5.ly Business Portal (the “Portal”) and any related APIs and services we provide for business use (together, the “Services”). By creating an account, starting a trial, subscribing, purchasing credits, using the API, or otherwise accessing the Services, you agree to these Terms.
If you do not agree, do not use the Services.
1) Who we are (the provider)
The Services are provided by:
GLORIAPR Ltd (“we”, “us”, “our”) 182-184 High Street North, East Ham, London, E6 2JA, Office 12012 Company number: 16313878 Contact: Support@b5.ly
Branding: the Services are marketed as b5.ly Business Portal.
2) Who you are (the Partner)
In these Terms, “Partner”, “you”, and “your” means the person or entity registering for, subscribing to, or using the Services.
- If you are using the Services on behalf of a company or other entity, you represent that you have authority to bind that entity to these Terms.
- If you are an individual, you confirm you are using the Services for professional/business purposes (e.g., as a consultant or sole trader) and not as a consumer.
3) Scope of Services
The Portal enables Partners to:
- invite individuals (“Candidates” or “End Users”) to complete assessments,
- generate and manage assessment reports,
- export reports and related outputs, and/or
- generate reports via our API (where enabled).
We may add, remove, or change features over time. Some features may be plan-dependent.
4) Accounts, eligibility, and security
4.1 Account registration
You must provide accurate and complete information when creating an account and keep it up to date.
4.2 Account security
You are responsible for maintaining the confidentiality of your credentials and for all activity under your account. You must notify us promptly at Support@b5.ly of any suspected unauthorized access.
4.3 Age restrictions (Candidates)
The Services are not intended for individuals under 18. You must not invite or submit data relating to individuals under 18.
5) Free trial
Where offered, the free trial is subject to these conditions:
- Length: 14 days (unless otherwise stated at sign-up).
- Payment method: a valid card is required at trial start.
- Trial usage: trial includes 1 credit (unless otherwise stated).
- Auto-conversion: unless cancelled before the trial ends, the subscription automatically converts to a paid subscription and you will be charged the applicable fees.
We may limit eligibility (e.g., one trial per Partner).
6) Subscriptions, billing, and Merchant of Record (Stripe Managed Payments)
6.1 Subscription terms
Subscriptions are offered on a monthly or annual basis (as available). Subscription fees are billed in advance for each billing period.
6.2 Payments handled by Stripe (Merchant of Record)
Payments and subscription billing are handled through Stripe Managed Payments, where Stripe acts as the Merchant of Record for the transaction. Stripe may process payments, manage taxes, and handle disputes/chargebacks and transaction-level billing support.
We do not store full payment card numbers. We receive limited billing and subscription information necessary to provision the Services (e.g., subscription status and transaction identifiers).
6.3 Billing communications
We may send operational emails related to your subscription status, credit refills, and account activity from Support@b5.ly.
6.4 Taxes
Where applicable, taxes may be calculated and collected by Stripe as Merchant of Record, based on the billing details you provide. You are responsible for providing accurate billing information.
7) Credits: how they work
7.1 Credit definition and consumption
A “Credit” is a unit used to generate one assessment report.
- Cost per report: generating a report costs 1 credit, whether generated via the Portal UI or via the API.
7.2 Included credits (subscription)
Your subscription includes a monthly credit allowance (“Included Credits”).
- Monthly refills: Included Credits refill monthly, even if you pay annually.
- Rollover: unused credits roll over while your subscription remains active.
- Expiry: credits (including overage credits) do not expire while your account remains active.
- No cap: there is no rollover cap.
7.3 Overage credits
You may purchase additional “Overage Credits” only while you have an active subscription. Overage Credits do not expire while your subscription remains active.
7.4 Insufficient credits
If you have insufficient credits, report generation is blocked until you obtain sufficient credits (via monthly refill or overage purchase).
7.5 No transfers
Credits are not transferable between Partners or accounts and may not be resold as standalone credits.
8) Upgrades, downgrades, cancellations, and term
8.1 Upgrades
You may request a plan upgrade. Upgrades are processed via Stripe’s subscription functionality and, unless otherwise shown at checkout, typically take effect at the end of the current billing cycle.
8.2 Downgrades
If downgrades are offered, they will be processed via the Portal/Stripe and may take effect at renewal or as indicated during the change flow.
8.3 Cancellations
You may cancel at any time. Cancellation stops renewal and your access continues until the end of the then-current paid billing period, unless your account is suspended or terminated under Section 12.
8.4 Annual subscriptions
If you cancel an annual subscription, access continues until the end of the annual term. No partial-term refunds are provided except where required by law or due to billing error (see Section 9).
9) No refunds policy (with limited exceptions)
All subscription fees and credit purchases are non-refundable, including for unused credits, except in the following limited circumstances:
- where a refund is required by applicable law,
- where there was a billing error (e.g., duplicate charge or incorrect amount charged), or
- where a charge is invalid or unauthorized and confirmed as such through the payment provider’s process.
To the extent a refund is required or approved, it will be processed through Stripe’s systems.
10) Acceptable use and Partner responsibilities
10.1 Lawful use and instructions
You agree to use the Services only for lawful purposes and in accordance with these Terms and all applicable laws and regulations.
10.2 Candidate invitations and notices
You are responsible for:
- providing required notices to Candidates (including privacy notices),
- establishing a lawful basis to invite Candidates and process Candidate data,
- ensuring Candidates are 18+, and
- ensuring your use of reports is lawful and appropriate.
10.3 Prohibited data
You must not upload, collect, or submit special category/sensitive personal data (e.g., health data, political opinions, religious beliefs, sexual orientation) through the Services, and you must not encourage Candidates to submit such data.
10.4 No reverse engineering / misuse
You must not:
- reverse engineer, decompile, or attempt to extract underlying scoring logic, models, or algorithms,
- scrape or automate access in a way that burdens the Services (except through the API as authorized),
- circumvent credit controls, security controls, or access restrictions,
- use the Services to develop or train competing assessment engines using non-de-identified outputs.
10.5 Exports and onward sharing
You may export reports and share them with your clients or within your organization. Once exported, you are responsible for any onward sharing and security of exported data.
11) Branding and report usage
11.1 Partner branding
Where supported, you may apply your branding (e.g., logo and brand color) to reports.
11.2 Required attribution
You must keep “Powered by b5.ly” (or substantially similar attribution) at the bottom of reports and may not remove or obscure it.
11.3 Resale
You may resell reports as part of your professional services without limitation, provided you comply with these Terms and applicable law.
12) Intellectual property
All rights, title, and interest in and to the Services, assessments, scoring methods, report layouts, and related materials are owned by GLORIAPR Ltd and/or its licensors.
We grant you a limited, non-exclusive, non-transferable license to access and use the Services during your subscription term for your internal business use and for providing professional services to your clients.
13) Data protection and privacy
13.1 Privacy Policy
Our processing of personal data in connection with the Services is described in the B5.LY Partner Portal (B2B) Privacy Policy (the “Privacy Policy”), available on b5.ly.
13.2 Controller/processor allocation
In general:
- You are the controller for Candidate data you submit or cause to be collected via the Services.
- We act as processor for Candidate data on your documented instructions, and as controller for limited Partner account, security, and integrity processing.
13.3 Partner consent/authorisation for service improvement using de-identified data
By accepting these Terms, you authorise and instruct us to de-identify Candidate assessment data (including retaining responses together with demographics and timestamps) for the limited purpose of improving scoring quality, reliability, and service performance, as described in the Privacy Policy, unless you opt out by emailing Support@b5.ly (subject line: “Service Improvement Opt-Out”).
14) Support, availability, and SLA
14.1 Standard support
Starter and Growth plans include standard support as described in the Portal or plan details. We do not guarantee uptime or response times for these plans.
14.2 Enterprise / custom packages
Enterprise/custom packages may include additional support commitments, including an uptime SLA of 99%, as set out in the applicable order form or custom package confirmation.
15) Suspension and termination
15.1 Suspension
We may suspend your access immediately if we reasonably believe:
- you breached these Terms,
- your account is being used for abuse, fraud, or unlawful activity,
- continued access poses security, legal, or reputational risk, or
- payment issues or charge disputes require investigation.
15.2 Termination
We may terminate these Terms and your account for material breach or where required to comply with law. You may terminate by cancelling your subscription.
15.3 Data export on termination
After termination, you will have a 30-day export window to export your data, subject to security and access controls. After that, we will delete or de-identify data in accordance with the Privacy Policy.
16) Warranties and disclaimers
16.1 Service provided “as is”
To the fullest extent permitted by law, the Services are provided “as is” and “as available.” We do not warrant that the Services will be uninterrupted, error-free, or suitable for a particular purpose.
16.2 High-stakes decisions disclaimer
Reports are intended to provide informational insights and must not be used as the sole basis for employment, promotion, termination, relationship decisions, or other high-stakes outcomes. You agree to apply appropriate human judgment and additional information when making decisions.
17) Limitation of liability
To the fullest extent permitted by law:
- We will not be liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, data, goodwill, or business opportunities.
- Our total aggregate liability arising out of or relating to the Services will not exceed the amounts paid by you for the Services in the 12 months preceding the event giving rise to the claim.
Nothing in these Terms excludes or limits liability that cannot be excluded under applicable law.
18) Indemnity
You will indemnify and hold harmless GLORIAPR Ltd from and against third-party claims, damages, and expenses (including reasonable legal fees) arising out of or related to:
- your breach of these Terms,
- your instructions to us as processor, and/or
- your unlawful or improper use of the Services, including your invitations to Candidates and your handling of Candidate data and exported reports.
19) Changes to the Services or Terms
We may update the Services and these Terms from time to time. Updated Terms will be posted on b5.ly and will apply from the stated effective date. If changes materially affect your rights or obligations, we will take reasonable steps to notify you through the Portal or via email.
20) Miscellaneous
20.1 Assignment
You may not assign these Terms without our prior written consent. We may assign these Terms as part of a merger, acquisition, or sale of assets.
20.2 Severability
If any provision is held invalid or unenforceable, the remaining provisions remain in effect.
20.3 Entire agreement
These Terms, together with the Privacy Policy and any applicable order form for Enterprise/custom packages, constitute the entire agreement between you and us regarding the Services.
20.4 No waiver
Failure to enforce a provision is not a waiver of the right to enforce it later.
21) Governing law and jurisdiction
These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over disputes arising out of or relating to these Terms or the Services.
22) Contact
Questions about these Terms: Support@b5.ly