Portal Terms of Service
Effective date: 20 September 2026
These terms apply only to the B5.LY Business Portal (the Portal). They do not apply to the consumer assessment service on bigfive.ly.
1. Who we are
The Portal is operated by GLORIAPR Ltd, trading as BigFive / B5.LY where applicable (we, us, our).
- Company number: 16313878
- Address: Office 12012, 182–184 High Street North, East Ham, London E6 2JA, United Kingdom
- Support: Support@b5.ly
2. Who may use the Portal
You must be at least 18 and have authority to accept these terms for yourself or your organisation. The Portal is for professional use by coaches, HR practitioners, consultants, organisations, and similar service providers. You are responsible for your staff, invited participants, and lawful use of the Portal.
3. What the Portal provides
The Portal lets you invite participants, track completion, create and reuse report templates, generate reports, and use available coaching, HR, leadership, team, and relationship tools. Available features may evolve, but a credit pack does not determine which Portal modules you may access.
4. Accounts and security
Provide accurate information, keep credentials confidential, and notify us promptly of suspected unauthorised access. One person must not create multiple accounts to obtain repeated welcome credits. We may use email verification, bot protection, and risk controls to prevent abuse.
5. Free welcome credit
An eligible new account receives one free credit after completing the protected signup requirements, including email verification and acceptance of the current terms. No payment card is required. The welcome credit:
- may be granted only once per eligible account;
- expires 30 days after it is granted;
- cannot be transferred, exchanged for cash, or refunded; and
- may be withheld or removed where signup abuse, fraud, or ineligibility is identified.
6. How credits work
One credit is charged only when a permanent client report is generated successfully. A failed generation does not complete the charge. Credits are used from the eligible lot that expires soonest. Reports already generated do not expire merely because the credit used to create them, or another credit lot, later expires.
7. Credit-pack purchases
Self-service packs are one-time purchases, not subscriptions. The price, currency, pack quantity, and any tax are shown at checkout. Prices may change for future purchases; a change does not alter a completed order. Checkout is processed through Stripe. We do not charge you monthly or annually and do not automatically renew or replenish credits unless a separate feature is later offered and you expressly accept it.
Purchased credits expire 12 months after purchase. Expiry reminders are a courtesy; you remain responsible for monitoring the expiry dates shown in the Portal.
8. Custom credit packs
You may request a specific quantity of credits, including a quantity smaller than our largest standard pack. We agree the quantity, price, tax treatment, expiry and any additional terms before requesting payment. An approval or quotation does not itself charge you or add credits. Payment is collected through the agreed Stripe invoice or payment request; credits are added after the payment has been verified. Unless the agreed order states otherwise, custom credits expire 12 months after payment. A separately signed agreement controls only where it expressly conflicts with these terms.
9. Refunds, reversals, and disputes
Except where the law requires otherwise, completed self-service credit purchases are non-refundable. We will review verified duplicate charges, payment errors, account compromise, or our inability to deliver the purchased service. A refund, chargeback, or lost dispute may remove unused credits from the related purchase. If related credits have already been used, the account may show a credit debt and report generation may be paused until it is resolved. Existing reports are not deleted solely because of a financial reversal.
10. Your participants and data responsibilities
You decide whom to invite and why. You must give participants appropriate notices, have a lawful basis for their data, respect their rights and use only information you are authorised to provide. For participant data, you generally act as controller and we act as processor. The data-processing terms in section 19 form part of our contract; they do not require a separate purchase or signature. Do not submit special-category data, such as health or religious information, unless you have established the additional legal conditions that apply.
11. Responsible use of assessments
Reports provide structured information, not medical advice, diagnosis, or a guaranteed prediction of performance or compatibility. Do not use a report as the sole basis for hiring, dismissal, promotion, clinical, legal, credit, or other high-impact decisions. Apply qualified human judgement, relevant evidence, and applicable law.
AI-assisted Coaching
Each permanent report currently includes up to five successfully prepared AI drafts, shared across its Coaching topics and languages. A successful draft counts when it is prepared, whether or not you apply it; a failed or refused request does not count. Coaching drafts do not consume report credits. You must have authority to provide the topic and optional situation details, avoid unnecessary sensitive information, and review and adapt every draft before using it with another person. AI output is a preparation aid, not professional advice or an automated decision.
AI-assisted Hiring preparation
Hiring AI can propose a role blueprint from the role title and optional job description you provide. You choose whether to use or change the proposal. It does not assess a candidate or make a hiring decision. Do not include candidate files, confidential details that are not needed, or information you are not authorised to share. Check the proposal against the actual role requirements before using it.
12. Acceptable use
Do not use the Portal to break the law, discriminate unlawfully, harass, deceive, infringe rights, probe security, introduce malicious code, resell access without permission, or interfere with other users. Do not attempt to bypass credit charging, account limits, or access controls.
13. Intellectual property and report use
We and our licensors retain rights in the Portal, assessment methodology, scoring, software, designs, and underlying content. We grant you a limited, non-exclusive, non-transferable right to use the Portal during your account’s active use. You may share generated reports with the relevant client or within your organisation, subject to privacy law and appropriate security.
14. Availability, support, and changes
We aim to provide a reliable service but do not promise uninterrupted availability. Maintenance, security work, provider incidents, and product changes may affect access. Support is available through the channels shown in the Portal. We may change features where reasonably necessary and will provide appropriate notice of material changes that affect purchased services.
15. Suspension, closure, and export
We may suspend access to investigate security, fraud, payment disputes, unlawful use, or a material breach. You may ask us to close your account. Unless law, security, or an active dispute requires otherwise, we will provide a reasonable opportunity—normally 30 days—to export available reports and data before deletion or de-identification under the Privacy Policy.
16. Disclaimers and liability
We will provide the service with reasonable care and skill. Assessment and AI outputs have limitations and cannot guarantee a particular outcome. Subject to the exceptions below, we are not liable for indirect losses or lost business profits, revenue or opportunities, and our aggregate liability under these terms is limited to the greater of £100 or the fees you paid us for Portal services in the 12 months before the event giving rise to the claim.
Nothing in these terms limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any liability or rights that cannot lawfully be excluded or limited. The limitations do not remove a data subject's statutory rights. Any mandatory consumer protections that apply remain unaffected.
17. Indemnity
You are responsible for third-party claims to the extent caused by your unlawful use of the Portal or your material breach of these terms. Any reimbursement to us is limited to reasonable, documented losses and costs. It does not cover losses caused by our own breach, negligence or misconduct. We will notify you of a claim promptly, let you participate in its defence and seek your agreement before a settlement that imposes an obligation on you.
18. Changes, governing law, and contact
We may update these terms and will state the effective date of the new version. Material changes will be communicated through the Portal or email where reasonably practical. These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, subject to rights that applicable law does not allow you to waive.
Questions: Support@b5.ly
19. Data-processing terms
These terms apply when we process participant data on your behalf under UK GDPR or EU GDPR. They take priority over conflicting general terms on that processing. You are the controller; GLORIAPR Ltd is the processor.
Scope and duration. We collect, store, organise, calculate, display, transmit, export and delete data to deliver the Portal features you request, for the duration of the service and its closure process. Data subjects are your invited adult participants, candidates, clients and team members. Data may include identifiers and contact details, assessment answers and scores, reports, invitations, and professional context and notes. The Portal does not require special-category data. Its presence in a free-text field does not remove your responsibility to establish an appropriate legal basis.
Instructions and confidentiality. Your use of the service and written support requests are documented instructions. We process data only on those instructions, including for transfers, unless law requires otherwise; we will notify you of that requirement unless prohibited. We will alert you if an instruction appears to breach data-protection law. People authorised to process data must be bound by confidentiality.
Protection and assistance. We maintain appropriate technical and organisational security measures, including access restrictions, encrypted transport, provider encryption at rest, backups and incident handling. We will notify you without undue delay after becoming aware of a personal-data breach affecting your data, supply available information and updates, and assist with rights requests, security obligations, impact assessments and regulator consultations, taking account of the processing and information available to us. We will refer participant requests to you unless legally required to respond directly.
Subprocessors and transfers. You authorise the providers listed in the Privacy Policy where they act as our subprocessors. We require equivalent data-protection obligations in our contracts and remain responsible for their performance of those obligations. We will notify you before adding or replacing a subprocessor and allow a reasonable opportunity to object on data-protection grounds. If we cannot resolve an objection, you may stop using the affected feature or end the affected service and receive a refund for unused paid credits attributable to it. Restricted international transfers require a lawful mechanism, such as an applicable adequacy decision or approved contractual safeguards.
Ending processing. On closure, you may instruct us to return available participant data and then delete it, or delete it without return. We delete remaining copies unless retention is legally required. Retained backups must be protected from ordinary use and removed through their normal rotation; a restore must reapply deletion instructions. We may keep separate records for our own legal obligations as described in the Privacy Policy.
Accountability. We will provide information reasonably needed to demonstrate compliance and cooperate with proportionate audits or inspections by you or an independent auditor bound by confidentiality. Arrange these through Support@b5.ly with reasonable notice, without compromising other customers' data or security. This does not restrict a regulator's powers.