Elevate Your Practice with the World's Most Proven Personality Engine.
Join the platform trusted by professionals globally, powered by over 65,000 completed assessments. Scale your insights, automate your workflow, and own your brand with B5.ly.



The Core Engines
High-precision psychometric pillars designed for the modern enterprise ecosystem.
HR Intelligence
Precision Hiring & Job Fit Analysis
Stop guessing. Use science and AI to match the right candidate to the right role instantly.
Job Profiles
Access industry-standard templates to evaluate candidate fit against proven benchmarks.
AI Profiler
Describe the job in plain text; our AI engine builds the psychometric requirement instantly.
Leadership Dynamics
Build High-Performing Teams
Data-driven insights to align leaders with their teams and identify critical performance gaps.
Leadership Lens
Evaluate specific traits required for executive success beyond standard reporting.
Gap Analysis
Visualize the psychological distance between the leader and the team to highlight friction.
Decision style & risk
Boldness in decisions
Preference for structure
Communication & conflict style
Message clarity
Advanced Coaching Tools
AI-Augmented Coaching & Therapy
Deepen your sessions with context-aware AI and relationship compatibility metrics.
Context-Aware AI
An assistant that has read specific user results to provide prep strategies and questions.
Relationship Match
"Couple" two reports to visualize dynamics and compatibility for therapy sessions.
How you navigate disagreements together.
Your combined ability to handle pressure.
Sync in daily routines and lifestyle.
Platform Power & Operations
Infrastructure designed for scale, flexibility, and transparent billing.
Assessment Flow
Manage thousands of assessments with a workflow designed for high-volume partners. Send single invites or execute bulk uploads in real-time.
Custom Packages
Not every client needs the full 33-metric deep dive. Build bespoke packages by selecting only the specific metrics relevant to your client's goals.
Credit System
A transparent billing model designed to support your cash flow. You are only charged 1 credit when the final report is actually generated.
B5 API
Build your own psychometric solution. Power your SaaS, app, or enterprise platform with our scientifically grounded engine.
Full Integration
Keep users on your platform. Fetch the 120-question assessment and submit answers programmatically.
Structured JSON
Receive the full 33-metric analysis in clean, structured JSON format, ready for visualization in your own UI.
// 1. Create a paid report (consumes 1 credit)const report = await fetch("https://api.example.com/v2/reports", {method: "POST",headers: {"Authorization": "Bearer <apiKey>","X-Provider": "<providerId>"},body: JSON.stringify({resultId: "64f1c0b4d1d2e3f4a5b6c7d9",locale: "en",bundles: ["elite"]})});// 2. Response (Report created successfully)// {// "ok": true,// "report_id": "c8d0e2a1-1111-2222-3333-444455556666",// "status": "complete"// }// 3. Fetch full insights & metricsconst insights = await fetch("https://api.example.com/v2/reports/" + report.report_id);// Returns detailed JSON:// {// "display_report": {// "roleFit": [{ "role": "Product Manager", "fit": 88 }],// "riskSpectrum": { "z": 0.8, "pct": 95 }// },// "content": {// "info_cards": { "RoleFit": "Strong alignment with..." }// }// }
Business plans
Simple monthly or yearly billing for B5.ly partners. Start a trial or subscribe in minutes with Stripe.
Starter
For solo coaches and independent consultants.
Included credits
10 credits / month
Cost / report
$14.90
Modules
- Overage creditsBuy 10 for $150 ($15 each)
Start building with
- Invites (single + bulk)
- Lists (segments)
- Branding (logo)
- Partner API (keys + OpenAPI + Postman)
- Standard support + docs
Growth
For consulting firms and growing teams.
Included credits
50 credits / month
Cost / report
$11.90
Modules
- Overage creditsBuy 50 for $600 ($12 each)
Everything in Starter, plus
- Priority support + onboarding call
- Branding (logo)
- Partner API (keys + OpenAPI + Postman)
Enterprise
For large orgs and high-volume programs.
Included credits
Custom volume
Cost / report
Volume discount
Modules
- Overage creditsNegotiated
Custom scale & support
- Custom credits volume + pricing
- Dedicated success manager + SLA
- Custom branding + integrations
Prices shown in USD. Taxes may apply. Extra credits can be purchased anytime.
Your Path to Partnership
Apply & Verify
Join our network of vetted professionals. We ensure quality and alignment.
Configure Your Portal
Upload your branding, set preferences, and prepare your client segments instantly.
Deploy & Monetize
Send assessments, generate deep insights, and grow your practice's revenue.